In a bold move, Donald Trump has introduced a new line of watches, with some models boasting eye-popping price tags that reach up to $100,000. This initiative marks yet another instance of the former president monetizing his name and brand in a way that no other presidential candidate has done before.
Announcing the watches on social media just 40 days ahead of the election, Trump took a day off from the campaign trail to promote his latest branded merchandise, aptly named Trump Watches. He urged his supporters to consider these timepieces as potential Christmas gifts, directing them to a purchase link.
While most of the watches retail for $499, the exclusive Tourbillon series is priced at an astonishing $100,000 and is limited to just 147 pieces in three different colors. “These watches are truly special—you’re going to love them,” Trump declared on Truth Social, the platform where he communicates political messages to his followers.
However, a disclaimer on the website clarifies that Trump and his company were not involved in the design, manufacturing, or distribution of the watches. Instead, they are being sold through a licensing agreement with a company named TheBestWatchesOnEarth LLC.
Since declaring his candidacy nearly two years ago, Trump has amassed millions by selling various products featuring his name and likeness. Last year alone, he generated $7.2 million from a licensing deal with NFT INT, LLC, which markets digital non-fungible token (NFT) “trading cards” featuring the former president.
In addition to the watches, Trump has also released a line of golden sneakers, authored two books through a publishing company co-founded by his son, Donald Trump Jr., and promoted Trump-themed Bibles.
This week, he further expanded his merchandise offerings with the launch of “Trump Coins,” a 1oz .999% silver medallion showcasing his likeness on one side and his signature alongside the White House on the other. Like the watches, these coins are the result of a separate licensing agreement, and Trump promoted them through a video recorded at Mar-a-Lago, echoing the style of his campaign videos.
As Trump navigates a competitive race against Vice President Kamala Harris, he has also unveiled a new cryptocurrency venture, led by his sons and close friend Steve Witkoff, a well-known real estate developer.
